It’s almost October, which means it’s almost Halloween, which means its almost the best holiday of all!
I absolutely love Halloween, because it means three things:
2) Scary Movies
I really like things with a spooky vibe, and around Halloween, everyone seems to share that sentiment. In lieu of a countdown to my favorite night of the year, I’ll be posting someone whose work helps set the mood.
For my first, I present to you- Mark Ryden.
Ryden is known as the godfather of pop surrealism, and he was my introduction to the genre. I’ll be eternally thankful to him, as pop surrealism has been a mainstay favorite of mine since I first saw his work back in middle school. Sometimes referred to as “lowbrow”, Ryden’s work, in the words of his artist bio, “ranges from cryptic to cute, treading a fine line between nostalgic cliché and disturbing archetype”. His pieces are marked with precision, an element of creep, and a sweet, snarky innocence.
The Butcher Bunny, Mark Ryden
Inside Sue, Mark Ryden
The Ringmaster, Mark Ryden
A Dog Named Jesus, Mark Ryden
Tubbies, Mark Ryden
I have to assume you love his work as much as I do, and want a Double Feature. Well, you’re in luck- his instagram is just as kooky cute as his paintings. Check it out- instagram.com/markryden
I love a funny, tongue-in-cheek ad as much as the next guy, but when its an ad blatantly making good, clean fun of another ad? I’ll be laughing the loudest. It might be a David and Goliath thing, but I love it when the big player gets poked at a little bit. That being said, I hate when ads deliberately call out their competitor. To me, it comes off as desperate and frankly- lame. If you can’t come up with anything besides saying “me too!” to a competitor’s advertising, I really think you’re better off saving your media budget until you can.
However, I think Ikea’s BookBook campaign for their 2014 campaign is hilarious. They’re not competitors, so its not a “Call Out” campaign. We all know Apple’s ads are pretentious, but they aren’t selling themselves as the Less Pretentious Apple. We* love Apple, and we all know exactly what Ikea’s doing, but it doesn’t detract from Apple while benefitting them. They’re playing off that iconic, Myriad-centric, cool tech guy Apple vibe in a way that totally works.
Check out Ikea’s BookBook video below:
*”We” here meaning American society at large; I personally have been working with a shattered iPhone screen for about a month because I’m a poor college student who can’t afford repairs. I really don’t love them at all right now.
I may be a member of gen Y, and have an account on nearly every social media outlet, but I have to be honest: I didn’t know what #ff meant for the longest time. In case you don’t either, it stands for Follow Friday (or Friday Follow, depending on your preference!). By the same token, I’m a member of gen y, so please excuse my inactivity on this blog! We’ve resumed classes for the fall, and so I’ve had my hands tied for a while. However, I am back, and I’ve decided bring you a #ff of my own. Every (…) Friday, I’ll bring you an artist I think you should know about.
For my first: Jeff Brouws.
Jeff Brouws is a self-taught artist, starting photography at age 13. He works with the Historical Contemporary subject, starting with American highways in the 80s and moving towards the “franchised landscapes” of the American environment for his later work. Brouws’s work illuminates the reality of the American lifestyle. I am so interested in capturing the American Landscape, and I love that the man-madeness of the space makes any landscape seem more like a still life. His work has an eerie stillness, while remaining inviting through their familiarity. I really love the way he captures light in each of his works, in such beautifully mundane captures.
He’s written seven books, and exhibits in top galleries all around the country. Visit his website to learn more about him, and let me know what you think of his work!
While you’re at it, who are your favorite artists? Let me know your all time favorite photographer, or for an added challenge- your favorite work by a photographer.
Highway I. Early Work II. Approaching Nowhere Jeff Brouws
From TwentySix Abandoned Gasoline Stations, Portfolio One (1974-1990) and Portfolio Two (1991-1996)
From American Typologies: Signs Without Signification, Jeff Brouws